The Craft Brewing Landscape: A Call to Action for the Industry

In recent years, the craft brewing industry has faced challenges that threaten its foundational ideals of independence and creativity. The recent surge of consolidators in the market raises critical questions about the future of craft breweries across the United States. These entities, often referred to as saviors or, more grimly, as “grim reapers,” are on the lookout for struggling breweries, particularly those grappling with shrinking sales and increasing operational costs.

Just this week, Brewbound reported that Barrel One Collective, a growing portfolio of approximately 20 breweries predominantly based in New England — including well-known names like Harpoon, Long Trail, and Smuttynose — has set its sights on acquiring Greater Good Imperial Brewery located in Worcester, Massachusetts. This acquisition comes hot on the heels of Wilding Brands incorporating Station 26 Brewery from Denver into its expanding collection, which now totals ten breweries and associated businesses in the Rockies. This region has proven to be a hotspot for such consolidations, with established entities like Left Hand Brewing Co. and Drydock Brewing Co. initiating their own survival strategies during these trying times.

This trend isn’t confined to just one part of the country. The Pacific Northwest and California have already seen a wave of similar consolidations earlier this decade, exemplified by the formation of Great Frontier Holdings, which includes notable brands such as Ninkasi Brewing and Ecliptic Brewing. In North Carolina, the Made By The Water group started by acquiring Catawba Brewing in Asheville and has since extended its reach throughout the Southeast.

The heart of the matter lies in regions that have historically fostered the craft beer movement. Many once-celebrated pioneering breweries now find themselves either merging with larger entities or being absorbed altogether. The craft beer community must take heed of these developments; the landscape is shifting, and the foundational values of creativity and independence are at risk. It’s time for industry stakeholders and enthusiasts alike to engage in discussions about sustaining the true spirit of craft brewing before it’s too late.

As we navigate this evolving marketplace, let us remain vigilant and proactive in supporting the local breweries that embody the core ethos of craft beer. Together, we can ensure that the vibrant culture of craft brewing continues to thrive.