An Open Letter to Sam Adams: Rethinking the Seasonal Variety Packs

Dear Sam Adams,

As we transition between seasons, one of my favorite traditions has been the arrival of your Seasonal Variety Packs. There’s something special about discovering new flavors and enjoying your classic brews in these curated selections. However, I find myself longing for a change that could elevate this experience even further.

While the packs often include a delightful assortment of beers, the consistent presence of Boston Lager has become predictable. While it’s a solid brew—and certainly not bad—it’s a flavor that many of us are already familiar with. If I wanted to enjoy Boston Lager, I’d simply reach for it individually.

What I believe would enhance the Seasonal Variety experience is the inclusion of more adventurous seasonal options. By replacing Boston Lager with a fresh, seasonal brew instead, you would not only surprise your loyal customers but also introduce them to new favorites that truly capture the essence of each season.

Thank you for considering this suggestion, and for your continued dedication to crafting quality beers. I look forward to enjoying an even more exciting variety of flavors in your future releases.

Best regards,
A loyal Sam Adams enthusiast