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Steven Coulson
Steven has been drinking beers, wines and spirits for decades and has a propensity to go about them at length after a few drinks.
Latest Posts
- My wife found out our favorite Gin for martinis was discontinued. I think we are good for a while…
- Oregon Road Trip: Freeland Spirits Garden Botanicals Gin
- Botanist with Trader Joe’s Lemon and Elderflower Soda
- I’m one of the worlds leading buyers of craft gin in the world and a international spirit judge AMA
- I’m blown away…. By how let down I am by this Gin.
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Title: The Craft Beer Boom: A Shift Towards Styles Over Branding?
In recent years, the craft beer industry has experienced an extraordinary surge, with breweries introducing new offerings at an astonishing pace—often weekly. This trend has raised concerns among enthusiasts and industry observers alike, prompting discussions about the evolving nature of beer consumption and identity.
Historically, beer brands have been recognized for their unique labels and marketing strategies, but the current influx of diverse styles may signify a pivotal change. Much like the world of wine, where varietals and terroirs often take precedence over the label on the bottle, craft beer appears to be gravitating towards a similar focus.
As consumers become increasingly savvy and adventurous in their palates, they may prioritize the quality and distinctiveness of beer styles over the brand name itself. This shift could redefine how we perceive and appreciate craft beer, leading to a landscape where innovative brewing techniques and flavor profiles hold more significance than traditional branding might suggest.
The ongoing evolution of craft beer encourages us to explore beyond the surface and delve into the rich variety of flavors waiting to be discovered. As the market continues to expand, one thing is for certain: the future of beer promises to be as complex and intriguing as the beverages themselves.