Unfortunate Exchange: A Disturbing Interaction with Alpine’s Owner

In the realm of craft beer aficionados, customer service experiences can greatly influence brand loyalty. Unfortunately, a recent incident involving Alpine Beer Company has sparked controversy and prompted some to question the owner’s professionalism.

A local customer, eager to enjoy two bottles of the highly sought-after brew “Kiwi Herman,” found himself in a predicament after missing the designated pick-up window. Attempting to rectify the situation, he reached out to the owner, Pat Mcilhenney, via email. The exchange, which quickly gained traction on social media, left many scratching their heads.

The customer, expressing his disappointment, wrote:

“I purchased two bottles of Kiwi Herman and forgot the pick-up window time frame. I live in Vista and was planning on heading down to the brewpub today. Is there any way I can still pick up two bottles? I completely spaced on the date to pick up and would really appreciate it. Please let me know. Thanks!”

Instead of providing assistance or understanding, the owner’s response was dismissive and somewhat mocking:

“Bwaaaahaha”

Feeling frustrated, the customer asked about a potential refund, anticipating a more constructive reply. However, Mcilhenney’s response continued the trend of insensitivity:

“You need to review the terms of the sale. Oh, and they were delicious.”

The tone of this exchange has raised eyebrows in the craft beer community, leading many to empathize with the customer while criticizing the owner’s lack of empathy. In a business where community and customer satisfaction reign supreme, such interactions can have lasting repercussions.

For those seeking an alternative, the online community has shared homebrew recipes, including a Nelson Clone inspired by Alpine’s offerings. If you’re interested in trying your hand at brewing without directly supporting Alpine, you can find the recipe here.

The incident serves as a reminder of the importance of courteous communication, especially in a competitive market where consumer loyalty is paramount. As always, the craft beer community values respect, transparency, and the passion of brewing—qualities that should be upheld by all.