North Carolina ABC Commission rejects Wasatch Brewery’s Polygamy Porter because “Polygamy is illegal.”

The North Carolina ABC Commission Declines Wasatch Brewery’s Polygamy Porter Over Legal Concerns

In a notable decision that has drawn attention within the craft brewing community, the North Carolina Alcoholic Beverage Control (ABC) Commission has officially rejected Wasatch Brewery’s application to sell their renowned Polygamy Porter. The primary reason cited for this denial was the brewery’s association with the term “polygamy,” which is illegal in the state.

Wasatch Brewery, based in Utah, has long been known for this particular brew, which playfully markets its name as a nod to the region’s historical ties to polygamy. However, the North Carolina ABC Commission is tasked with upholding the laws and values of the state, leading to the conclusion that permitting the sale of a product with such a name could send the wrong message and potentially conflict with legal standards.

This decision underscores the complex interplay between branding and legal regulations in the world of craft beer. While Wasatch Brewery aimed to celebrate its heritage with a unique and memorable product, the commission’s stance reflects a commitment to ensuring that all alcoholic beverages marketed within North Carolina are consistent with state laws and societal norms.

As the debate over branding and legality continues, this case serves as a reminder to breweries and consumers alike about the significant impact of regulatory bodies on the industry. Whether this decision will spark further discussions about creative liberties in product naming remains to be seen, but one thing is clear: the craft beer landscape is as much about compliance as it is about creativity.

Leave a Reply

Your email address will not be published. Required fields are marked *