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Steven Coulson
Steven has been drinking beers, wines and spirits for decades and has a propensity to go about them at length after a few drinks.
Latest Posts
- North Korea, it turns out, has microbreweries
- Study suggests a beer a day can increase diversity of gut bacteria
- Beer brewed 86 years ago for Edward VIII’s canceled coronation goes on sale
- TIL that the pull tab can was invented in 1967 by Ermal Fraze after he was forced to open a beer with a car bumper at a family picnic.
- Does anyone else feel like their beer preferences “simplified” over the years?
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Title: MillerCoors Faces Market Share Challenges Amid the Rise of Local Taprooms
In recent industry developments, MillerCoors has revealed a noticeable decline in its market share at community bars, largely attributed to the burgeoning trend of local taprooms. This shift reflects a growing consumer preference for craft beer and locally brewed options, which have begun to dominate the beverage landscape in neighborhood establishments.
As patrons increasingly seek out unique and diverse flavors, many are turning away from traditional lager brands in favor of artisanal products crafted by nearby breweries. This movement not only highlights the changing tastes of beer enthusiasts but also underscores the importance of community-centric businesses that emphasize local sourcing and brewing techniques.
The impact of this craft beer surge poses significant challenges for major players like MillerCoors, prompting the company to reevaluate its strategy in a competitive market. As taprooms continue to flourish, offering patrons personalized experiences and a connection to local culture, established brands must adapt to maintain their presence and relevance.
In conclusion, the evolving beer market landscape signals a crucial need for adaptation among larger beer producers. Embracing change and exploring innovative ways to connect with consumers could be key to reversing the market share trend experienced by MillerCoors and similar companies.