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Steven Coulson
Steven has been drinking beers, wines and spirits for decades and has a propensity to go about them at length after a few drinks.
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Title: The Price of Craft: A Reflection on Expensive Beers and Worth
In the world of craft beer, enthusiasts often find themselves on a quest for unique and extraordinary brews. But how much is too much when it comes to indulging in this beloved beverage? Recently, I ventured to a local bottle shop and, driven by excitement and high expectations, I purchased a single bottle of barrel-aged imperial stout for a staggering $47. This particular stout, aged for 18 months in bourbon barrels and enhanced with Madagascar vanilla and Ecuadorian cacao, was presented to me as a luxurious experience worth savoring. The staff member touted its accolades, including a GABF gold medal, and claimed that each sip offered something akin to liquid gold.
Eager to enjoy this “once-in-a-lifetime” beer, I prepped for the tasting ritual: I chilled it just right, employed the appropriate glassware, and approached it with the reverence such a pricey beer seemed to demand. However, as I took my first sip, I was met with a flavor profile reminiscent of rich chocolate milk, pleasantly accompanied by a bourbon finish. While it was undoubtedly enjoyable, I couldn’t shake the feeling that it simply didn’t justify the steep price tag. I found myself reflecting on how many quality bourbons I could have purchased instead.
As I continued to sip and savor, I felt a nagging urge to convince myself of its greatness. I documented my experience on social media, highlighting terms like “complex flavor profile” and “exceptional barrel character.” In reality, I was trying to rationalize the investment, caught in the web of hype surrounding this exclusive brew.
This experience got me thinking: How often do we fall into the trap of equating cost with quality, especially in the craft beer scene? I’d love to hear from fellow beer aficionados—what’s the most you’ve ever spent on a single beer? Did it live up to your expectations, or was it another case of the price leading you astray? Let’s share our stories and insights, helping each other navigate the fascinating yet sometimes bewildering world of premium craft beers.