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Steven Coulson
Steven has been drinking beers, wines and spirits for decades and has a propensity to go about them at length after a few drinks.
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The Price of Craft Beer: A Personal Reflection on Value and Hype
Have you ever splurged on a single beer, only to find yourself second-guessing whether the experience was truly worth the expenditure? I recently found myself in this very situation, and it led to some thought-provoking reflections on what we value in the world of craft beer.
Last evening, I took the plunge and spent a staggering $47 on a solitary bottle of barrel-aged imperial stout. The bottle in question had been aged for 18 months in bourbon barrels and infused with Madagascar vanilla and Ecuadorian cacao. The attendant at the bottle shop waxed poetic about it, highlighting accolades such as a gold medal at the Great American Beer Festival and the brewery’s keen selection of barrels. The exuberance surrounding this bottle had me convinced it was an extraordinary treat I simply had to try.
Once I arrived home, I prepared myself for the tasting ritual. I carefully chilled the bottle and selected my finest glassware, allowing the anticipation to build. As I took my first sip, I was met with a rich flavor that resembled a blend of luxurious chocolate milk with a hint of bourbon on the finish. It was certainly enjoyable, but as I savored the experience, I couldn’t shake the feeling that it didn’t quite justify the hefty price tag. In hindsight, I realized I could have purchased a respectable bottle of bourbon for the same amount.
As I pondered the experience further, I found myself grappling with the innate desire to convince myself that the brew was exceptional. I posted pictures on Untappd, Facebook, and Instagram, describing its “complex flavor profile” and “exceptional barrel character.” In truth, my descriptions were more about rationalizing my purchase than genuinely reflecting my tasting experience.
This incident has led me to consider a key question: How often do we find ourselves swept up in hype, allowing the allure of a high price to influence our perception of quality? I can’t be the only one who has fallen into this trap.
So, I’d like to open up a discussion: What’s the most you’ve ever spent on a single beer, and did it live up to your expectations? Join the conversation and share your experiences with us – let’s explore the fascinating relationship between craft beer, price, and true enjoyment together!