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Steven Coulson
Steven has been drinking beers, wines and spirits for decades and has a propensity to go about them at length after a few drinks.
Latest Posts
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- What’s the best way to explain to my friends that there’s a difference between ‘beer’ and ‘craft beer’ without sounding pretentious?
- What’s your favourite thing to do while drinking alone?
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Understanding the Craft: Bridging the Gap Between Beer and Craft Beer
It’s a familiar scenario: gathering with friends, only to hear them casually suggest grabbing some “beer,” often opting for a standard low-cost brand. Whether it’s a BBQ or a night out, the choice usually leans towards mass-produced options, leaving anyone with a taste for quality craft beer feeling a bit out of place.
Recently, I encountered a situation during a get-together where I enthusiastically brought along a selection of craft beers, hoping to share in a more sophisticated tasting experience. However, to my surprise, my friends sampled a sip or two but quickly reverted back to their familiar light lagers. It was clear that the distinction between their choice and my meticulously selected brews was lost on them.
Every time I brought up aspects like hops, brewing techniques, or unique flavors, I could sense a shift in the atmosphere. My companions would often zone out, seemingly prepared for what they anticipated would be a tedious lecture on craft beer. It’s disheartening to think that this vibrant industry, filled with diverse flavors and unique brewing methods, remained unappreciated in our casual discussions.
The challenge lies in conveying the beauty of craft beer without coming across as condescending. How can one express the joy of exploring various styles, from hoppy IPAs to rich stouts, without triggering that “oh no, here comes the beer snob” response?
It’s essential to balance enthusiasm with relatability. Instead of dismissing popular brands outright, perhaps we can highlight the journey from traditional brewing to the innovative craft revolution. Sharing personal experiences or anecdotes about a memorable beer tasting can make the conversation more approachable.
Additionally, suggesting a group outing to a local brewery or craft beer festival may pave the way for a shared experience that invites curiosity and appreciation. This can help demystify the world of craft beer and create a welcoming environment for exploration.
So, to anyone facing this similar dilemma, consider fostering an inviting dialogue rather than a lecture. After all, the goal is to celebrate the world of beer—every sip offers an opportunity for discovery, whether it’s a national favorite or a local gem. Have you faced similar challenges in advocating for craft beer among friends? Share your tips and stories in the comments below!