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Steven Coulson
Steven has been drinking beers, wines and spirits for decades and has a propensity to go about them at length after a few drinks.
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- What’s the best way to explain to my friends that there’s a difference between ‘beer’ and ‘craft beer’ without sounding pretentious?
- What’s your favourite thing to do while drinking alone?
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Bridging the Gap: Understanding the Difference Between Beer and Craft Beer Without Sounding Snooty
As someone with a passion for quality brews, it can be challenging to navigate conversations about beer, especially when your friends seem blissfully unaware of the rich landscape that craft beer offers.
Imagine this: you’re out with your buddies, and as they suggest grabbing some “beer,” you brace yourself for the inevitable arrival of a 30-pack of the cheapest lager available. Or perhaps you find yourself at a nice restaurant, only to hear someone casually order “a beer,” as if there’s a single, homogenous option on the menu. This can be both frustrating and disheartening for anyone who appreciates the art of brewing.
During a recent gathering, I brought along a selection of craft beers that showcased a range of flavors and styles, eager to share the experience. However, the response was underwhelming. Most of my friends took a single, polite sip before retreating back to their familiar Natty Light.
Whenever I attempt to dive into a conversation about hops or brewing techniques, I can almost see them switch into “zone-out” mode, as if they’re bracing for a lengthy lecture. It feels as if there’s an unspoken rule against acknowledging that not all beers are created equal.
But here’s the thing: it seems unreasonable to equate something like a Miller High Life with a complex Belgian tripel. The craft beer realm is bursting with unique flavors and experiences that extend far beyond the standard options that many are accustomed to.
So, how can you communicate this passion for craft beer without coming off as a know-it-all? Here are a few strategies that may help:
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Invite, Don’t Preach: Share your excitement for craft beer in a casual way. Instead of lecturing, invite your friends to try something new by hosting a tasting session. Make it a fun, laid-back experience rather than a lesson.
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Focus on Flavor: When discussing beer, emphasize the variety of flavors and aromas that exist. Describe the nuances in a way that might make your friends curious rather than defensive. For instance, discussing the fruity notes of a pale ale could pique interest without sounding pretentious.
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Use Relatable Language: Frame your discussions around everyday experiences. Rather than going into technical jargon, relate craft beer to things they already enjoy. For instance, if someone likes coffee, talk about how certain beers have similar