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Steven Coulson
Steven has been drinking beers, wines and spirits for decades and has a propensity to go about them at length after a few drinks.
Latest Posts
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- # What’s the most pretentious thing you’ve ever said about beer that you secretly didn’t understand yourself?
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Navigating the Craft Beer Conversation: How to Discuss Differences Without Coming Off as Snobby
When it comes to beer, many of us have our favorites—and for some, those favorites are the more mainstream options. However, as a craft beer enthusiast, I’ve found it challenging to convey the distinction between regular beer and craft beer to friends who often settle for the basics. If you’ve had a similar experience, you know exactly what I mean.
Recently, I invited some friends over and decided to bring along a selection of quality craft beers, hoping to share the joy of richer, more nuanced flavors. Unfortunately, the reaction was less enthusiastic than I had hoped. After their polite sips of my carefully chosen brews, they quickly returned to their familiar go-to: a case of budget beer purchased on sale.
It can be disheartening to see the excitement for unique flavors overshadowed by a preference for whatever is cheapest. And when I try to share my knowledge about hops, brewing methods, or the intricacies of different styles, I can practically see their eyes glaze over. They seem to activate a mental “defense mode”—an instinctive reaction that turns a conversation about beer into a chore.
So how can I—or anyone in a similar situation—graciously communicate the differences without sounding pretentious or pushing a lecture? Here are a few strategies:
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Relate to Their Experience: Start by discussing shared experiences rather than jumping straight into the technical aspects of craft beer. Ask about their favorite types of beer and find a common ground you can build on.
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Emphasize Flavor Profiles: Instead of delving deep into brewing jargon, focus on flavors and aromas. Describing a beer as having hints of citrus or coffee can intrigue them without overwhelming them with complex terms.
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Use Analogies: Sometimes, a relatable analogy can help bridge the gap. You might compare the distinction between a craft beer and standard beer to the difference between a homemade meal and fast food; it’s about quality and experience.
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Be Inclusive: Instead of making it a lecture, invite them to explore new types of beer together, framing it as an adventure rather than a lesson. Host a casual tasting party where everyone can sample and discuss their favorites.
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Be Respectful of Their Choices: It’s okay for friends to enjoy what they love—even if that’s not craft beer. Celebrate their preferences and encourage exploration at their own pace