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Steven Coulson
Steven has been drinking beers, wines and spirits for decades and has a propensity to go about them at length after a few drinks.
Latest Posts
- North Korea, it turns out, has microbreweries
- Study suggests a beer a day can increase diversity of gut bacteria
- Beer brewed 86 years ago for Edward VIII’s canceled coronation goes on sale
- TIL that the pull tab can was invented in 1967 by Ermal Fraze after he was forced to open a beer with a car bumper at a family picnic.
- Does anyone else feel like their beer preferences “simplified” over the years?
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The Hidden Truth Behind “Create Your Own” Beer Selections
In the ever-evolving world of craft beer, enthusiasts often delight in the concept of customizable selections, such as “create your own six packs” or “mix and match” offerings. While these promotions seem enticing, there’s an underlying reality that many consumers may not be aware of.
Often, these unique combinations feature beers that have been sidelined from prominent shelves, repackaged, and sold individually in an effort to clear out old stock. By presenting these products as customizable options, retailers create a façade of choice and novelty while moving inventory that may not be as fresh or popular.
As you explore these selections, it’s essential to remain discerning. While there are undoubtedly gems among the options, it’s wise to stay informed about the origins of the beers in your customizable collections. Knowing what you’re picking can enhance your tasting experience and ensure that you’re savoring the best of what the craft beer scene has to offer.
Stay curious, and happy tasting!