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Steven Coulson
Steven has been drinking beers, wines and spirits for decades and has a propensity to go about them at length after a few drinks.
Latest Posts
- Oregon Road Trip: Freeland Spirits Garden Botanicals Gin
- Botanist with Trader Joe’s Lemon and Elderflower Soda
- I’m one of the worlds leading buyers of craft gin in the world and a international spirit judge AMA
- I’m blown away…. By how let down I am by this Gin.
- The Botanist 22 Gin Review: Perhaps the most overhyped gin around
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The Hidden Truth Behind “Create Your Own” Beer Selections
In the ever-evolving world of craft beer, enthusiasts often delight in the concept of customizable selections, such as “create your own six packs” or “mix and match” offerings. While these promotions seem enticing, there’s an underlying reality that many consumers may not be aware of.
Often, these unique combinations feature beers that have been sidelined from prominent shelves, repackaged, and sold individually in an effort to clear out old stock. By presenting these products as customizable options, retailers create a façade of choice and novelty while moving inventory that may not be as fresh or popular.
As you explore these selections, it’s essential to remain discerning. While there are undoubtedly gems among the options, it’s wise to stay informed about the origins of the beers in your customizable collections. Knowing what you’re picking can enhance your tasting experience and ensure that you’re savoring the best of what the craft beer scene has to offer.
Stay curious, and happy tasting!