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Steven Coulson
Steven has been drinking beers, wines and spirits for decades and has a propensity to go about them at length after a few drinks.
Latest Posts
- 57/m: Love beer, but it doesn’t love me as much anymore
- No Stupid Questions Wednesday – ask anything about beer
- Does anyone else get treated like a beer snob for ordering literally anything that isn’t a macro lager?
- Is there a polite way to refuse a beer that’s being served in the wrong glassware without making everyone at the table uncomfortable?
- # What’s the most pretentious thing you’ve ever said about beer that you secretly didn’t understand yourself?
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Title: The Trend of Mobile Research: 74% of Consumers Investigate Beers on Their Smartphones Before Buying
In today’s digital age, the way consumers approach their purchasing decisions has transformed significantly. A recent survey reveals that a staggering 74% of individuals turn to their smartphones to research beers prior to making a purchase. This fascinating insight highlights the growing reliance on mobile devices for informed buying choices in the beverage industry.
The findings underscore a critical shift in consumer behavior, reflecting a desire for knowledge and quality when selecting drinks. With a vast array of options available, prospective buyers are keen to delve into product details, reviews, and recommendations to enhance their shopping experience.
The implications of this trend are noteworthy for breweries and retailers alike. As mobile research becomes a standard part of the purchasing process, businesses must recognize the importance of having an online presence that meets the informational needs of consumers. By providing accessible data about their products, engaging images, and positive customer reviews, companies can better position themselves to capture this tech-savvy audience.
This infographic not only illustrates the statistics but also provides a look into how brands can adapt their marketing strategies to cater to this mobile-first approach. For breweries and retailers aiming to attract and retain customers, investing in mobile-friendly platforms and optimizing online content could be the key to success in an increasingly competitive market.
As the trend continues to evolve, staying ahead of consumer preferences and harnessing the power of mobile technology will be essential for businesses in the beverage sector.