PSA: IPAS ARE POPULAR. WE KNOW.

Understanding the Ubiquity of IPAs in the Craft Beer Scene

In the third installment of my Public Service Announcement series, I want to tackle a recurring topic that seems to stir up quite a bit of discussion in the craft beer community: the overwhelming popularity of India Pale Ales (IPAs).

Let’s get straight to the point—IPAs are immensely popular. If you’ve noticed that the majority of options at your local brewery, bar, or bottle shop are IPAs, you’re not alone; this trend is as widespread as it is notable. We acknowledge that this can be frustrating for those who have a preference for other beer styles, but the fact remains: IPAs are everywhere for a reason.

For those who might be wondering when this “IPA trend” is going to fizzle out, it’s important to understand that the appeal of IPAs has thrived for over a decade and continues to grow without signs of slowing down. It seems that IPA lovers are here to stay, and a shift back to lesser-known styles may not be in the cards anytime soon. If you’re hoping to see English Milds taking center stage in bars across America, you might want to temper those expectations. Similarly, while many of us appreciate German beer styles and cask ales, a resurgence in their popularity comparable to that of IPAs seems unlikely.

At the heart of this issue is a fundamental principle of supply and demand. Breweries will continue to produce IPAs as long as there is a market for them. This isn’t just about trends; it’s basic economics. As long as beer enthusiasts keep asking for IPAs, you can expect their dominance in the craft beer world to persist.

In conclusion, while it’s perfectly valid to feel a little outnumbered by the IPA crowd, it’s crucial to recognize that the landscape of craft beer is shaped by consumer preferences. Embrace the diversity of brewing, and maybe, just maybe, you’ll find new favorites along the way. Cheers!

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