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Steven Coulson
Steven has been drinking beers, wines and spirits for decades and has a propensity to go about them at length after a few drinks.
Latest Posts
- North Korea, it turns out, has microbreweries
- Study suggests a beer a day can increase diversity of gut bacteria
- Beer brewed 86 years ago for Edward VIII’s canceled coronation goes on sale
- TIL that the pull tab can was invented in 1967 by Ermal Fraze after he was forced to open a beer with a car bumper at a family picnic.
- Does anyone else feel like their beer preferences “simplified” over the years?
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Lyft Introduces Innovative Beer Brand in Chicago with Ride Discounts
In an exciting development for both beer enthusiasts and ride-sharing users, Lyft has announced the launch of its very own beer brand in the vibrant city of Chicago. This unique initiative not only showcases Lyft’s creative marketing strategy but also offers an enticing perk to its customers.
Each can of Lyft beer will feature an exclusive discount for those looking to enjoy a ride with the service. This clever integration of beverage enjoyment and transportation convenience promises to enhance the overall experience for Chicagoans and visitors alike.
By marrying the local beer scene with their popular ridesharing services, Lyft is set to capture the attention of customers in a refreshing new way. As they roll out this innovative beer brand, it will be interesting to see how this initiative impacts both the enjoyment of local craft beer and Lyft’s brand loyalty in the Windy City.
Stay tuned for more updates as Lyft continues to push boundaries and redefine the connections between social experiences and mobility. Cheers to great rides and new brews!