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Steven Coulson
Steven has been drinking beers, wines and spirits for decades and has a propensity to go about them at length after a few drinks.
Latest Posts
- Botanist with Trader Joe’s Lemon and Elderflower Soda
- I’m one of the worlds leading buyers of craft gin in the world and a international spirit judge AMA
- I’m blown away…. By how let down I am by this Gin.
- The Botanist 22 Gin Review: Perhaps the most overhyped gin around
- Dear Gin manuafacturers, if you want me to buy your product, please list your botanicals.
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Leinenkugel’s Logo Update: A Celebration of Change
In a notable shift within its branding, Leinenkugel’s has announced the retirement of the Indian woman featured prominently in their logo. This decision marks a significant step in the company’s ongoing efforts to evolve its image and resonate more effectively with a diverse audience.
The Indian woman symbol, which has been part of the Leinenkugel’s identity for many years, has sparked various discussions regarding cultural representation and sensitivity. As societal values continue to progress, brands are increasingly recognizing the importance of aligning their imagery and messaging with modern perspectives.
By updating their logo, Leinenkugel’s is not just refreshing their brand but also acknowledging the diverse narratives that shape our communities today. This strategic move reflects a commitment to inclusivity and a willingness to embrace change while honoring traditions that matter.
As the company moves forward, it will be exciting to see how the new logo encapsulates the spirit of Leinenkugel’s and the values it aims to represent. Change, while often challenging, can lead to new opportunities and a deeper connection with all consumers. Stay tuned for more updates as Leinenkugel’s continues to transform its identity in the craft brewing industry.