Support Local Breweries This January: Explore Your Neighborhood Taprooms

January is often synonymous with resolutions and lifestyle changes, and for many, this means participating in “Dry January.” While this month-long commitment can be commendable, it can also have significant impacts on local breweries, especially smaller craft establishments.

As the trend shifts toward mainstream, mass-produced beers, microbreweries and regional brewers face a tough start to the year. These smaller operations rely heavily on sales from on-site taproom visits, which provide them with their highest profit margins. In contrast, larger breweries are generally insulated from the dip in sales that occurs during this month, as they dominate the market share and marketing landscape.

If you’re not joining the ranks of those abstaining from alcohol this January, consider making a conscious effort to frequent your local taprooms. Not only will you enjoy unique brews crafted with care, but your patronage will also help sustain these vital small businesses during a challenging period.

Additionally, why not pick up a six-pack or a dozen from the taproom to enjoy at home? This way, you’ll be supporting your community while indulging in some of the finest local flavors. Let’s raise a glass to our local breweries this January and help keep their spirits high!