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Steven Coulson
Steven has been drinking beers, wines and spirits for decades and has a propensity to go about them at length after a few drinks.
Latest Posts
- North Korea, it turns out, has microbreweries
- Study suggests a beer a day can increase diversity of gut bacteria
- Beer brewed 86 years ago for Edward VIII’s canceled coronation goes on sale
- TIL that the pull tab can was invented in 1967 by Ermal Fraze after he was forced to open a beer with a car bumper at a family picnic.
- Does anyone else feel like their beer preferences “simplified” over the years?
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Crafting Connection: How Our Toronto Brewery Uses 80s Action Movie Parodies to Promote Beer
In the bustling city of Toronto, my small craft beer company stands out not just for our brews but also for our creative marketing strategies. Recently, we embarked on a unique journey to blend humor and nostalgia by producing lighthearted spoofs of iconic 1980s action films to promote our beverages.
The 80s were a golden era for over-the-top action movies, filled with memorable characters, outrageous plots, and a good dose of humor. By tapping into this vein of creativity, we’ve been able to connect with both beer enthusiasts and lovers of retro cinema in a fresh and engaging way. Our video parodies not only showcase our brews but also evoke a sense of nostalgia, making our brand memorable and approachable.
Creating these fun, spirited videos has been an exhilarating experience. We aim to bring a smile to our audience’s faces while highlighting the quality and craftsmanship of our beer. As we continue to grow our brand, we believe that pairing innovation with entertainment remains key to capturing the hearts of our community.
Stay tuned as we roll out more of our 80s-inspired escapades—who knew crafting beer could be this much fun? If you’re a fan of craft beer or just enjoy a good laugh, be sure to check out our antics and see what we have on tap next!