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Steven Coulson
Steven has been drinking beers, wines and spirits for decades and has a propensity to go about them at length after a few drinks.
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- What’s the most you’ve ever paid for a single beer and was it worth it?
- What’s the most you’ve ever paid for a single beer and was it worth it?
- What’s your favourite thing to do while drinking alone?
- What’s the best way to explain to my friends that there’s a difference between ‘beer’ and ‘craft beer’ without sounding pretentious?
- What’s your favourite thing to do while drinking alone?
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Heineken Expands Portfolio with 50% Acquisition of Lagunitas
In a strategic move to enhance its presence in the craft beer market, Heineken has announced that it has acquired a 50% stake in the renowned brewery, Lagunitas. This partnership marks a significant milestone for both companies, combining Heineken’s extensive distribution network and resources with Lagunitas’ innovative craft brewing expertise.
Lagunitas, founded in 1993, has built a strong reputation for its standout beers, particularly its flagship IPA, which has garnered a loyal following among craft beer enthusiasts. The brewery’s commitment to quality and creativity aligns well with Heineken’s vision to diversify its product offerings and tap into the growing demand for specialty brews.
With this acquisition, Heineken aims to leverage Lagunitas’ unique brand and brewing capabilities to expand its foothold in the American craft beer market. The collaboration is expected to drive growth and innovation, providing craft beer fans with more opportunities to enjoy new and exciting flavors.
As consumer preferences continue to shift towards unique and artisanal beverages, this partnership positions both Heineken and Lagunitas to thrive in an evolving industry landscape. Stay tuned for further updates on how this collaboration will shape the future of craft brewing!