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Steven Coulson
Steven has been drinking beers, wines and spirits for decades and has a propensity to go about them at length after a few drinks.
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- TIL that the pull tab can was invented in 1967 by Ermal Fraze after he was forced to open a beer with a car bumper at a family picnic.
- Does anyone else feel like their beer preferences “simplified” over the years?
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Heineken and Corona Halt Production of 3.2% ABV Beer in Response to Minnesota’s Unique Laws
In a significant shift within the brewing industry, Heineken and Corona have announced they will discontinue the production of their 3.2% alcohol by volume (ABV) beers. This decision comes as the state of Minnesota stands as the last remaining jurisdiction in the United States to enforce regulations permitting the sale of such low-alcohol beverages.
The move reflects a broader trend among breweries to streamline their offerings and adapt to changing consumer preferences. As the market increasingly favors higher ABV beers and craft options, maintaining a production line for a product that is largely limited to a single state appears less sustainable for these major brands.
Minnesota’s 3.2% law, originally established during Prohibition era restrictions, has become an anachronism in today’s craft beer landscape, where enthusiasts seek a variety of unique, higher-alcohol options. Consequently, the end of 3.2% ABV beer production from these prominent breweries marks a noteworthy moment for both the companies and consumers who have relied on these lighter options.
As Heineken and Corona shift their focus to more in-demand products, it raises an important discussion about how state laws can impact the brewing industry and consumer choices. For those in Minnesota, it may signify the end of an era, while the rest of the nation continues to embrace a more expansive world of craft beer.