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Steven Coulson
Steven has been drinking beers, wines and spirits for decades and has a propensity to go about them at length after a few drinks.
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- TIL that the pull tab can was invented in 1967 by Ermal Fraze after he was forced to open a beer with a car bumper at a family picnic.
- Does anyone else feel like their beer preferences “simplified” over the years?
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Chipotle Mexican Grill to Experiment with Craft Beer Offerings in Chicago
In an exciting development for food and beverage enthusiasts, Chipotle Mexican Grill has announced that it will be rolling out a test program featuring craft beer in its Chicago locations. This initiative aims to elevate the dining experience at the popular fast-casual chain, known for its commitment to quality ingredients and customer satisfaction.
As Chipotle continues to innovate and cater to the evolving tastes of its patrons, the introduction of craft beer appears to be a strategic move to complement its diverse menu, which includes burritos, tacos, and salads. By focusing on local craft breweries, Chipotle aims to not only support the community but also provide guests with a unique pairing opportunity for their meals.
This test phase will enable the brand to gauge customer interest and preferences regarding beer selections. If successful, craft beer could potentially be rolled out to more locations, tapping into the growing trend of beverage pairings in casual dining settings.
As the launch approaches, Chipotle fans in Chicago are undoubtedly anticipating this new addition, eager to enjoy a cold brew alongside their favorite Mexican dishes. Stay tuned for updates as we watch this bold experiment unfold in the Windy City.