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Steven Coulson
Steven has been drinking beers, wines and spirits for decades and has a propensity to go about them at length after a few drinks.
Latest Posts
- My wife found out our favorite Gin for martinis was discontinued. I think we are good for a while…
- Oregon Road Trip: Freeland Spirits Garden Botanicals Gin
- Botanist with Trader Joe’s Lemon and Elderflower Soda
- I’m one of the worlds leading buyers of craft gin in the world and a international spirit judge AMA
- I’m blown away…. By how let down I am by this Gin.
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Title: Bud Light Suspends Amy Schumer and Seth Rogen Ad Campaign Amid Declining Sales
In recent news, Bud Light has decided to halt its advertising campaign featuring well-known comedians Amy Schumer and Seth Rogen. This strategic move comes in response to a noticeable decline in sales for the iconic beer brand.
The collaboration aimed to inject humor and relatability into Bud Light’s marketing efforts, but it appears that consumer reception has not met expectations. As market dynamics shift and consumer preferences evolve, companies like Anheuser-Busch are continually reassessing their strategies to maintain relevance and drive sales.
As Bud Light reevaluates its promotional approach, this decision highlights the importance of aligning marketing campaigns with consumer sentiments and trends. The beverage industry, like many others, is rapidly changing, and brands must stay nimble to navigate the ever-evolving landscape.
Stay tuned for further developments as Bud Light seeks new strategies to reconnect with its audience and revive its sales performance.