Your cart is currently empty!
Steven Coulson
Steven has been drinking beers, wines and spirits for decades and has a propensity to go about them at length after a few drinks.
Latest Posts
- North Korea, it turns out, has microbreweries
- Study suggests a beer a day can increase diversity of gut bacteria
- Beer brewed 86 years ago for Edward VIII’s canceled coronation goes on sale
- TIL that the pull tab can was invented in 1967 by Ermal Fraze after he was forced to open a beer with a car bumper at a family picnic.
- Does anyone else feel like their beer preferences “simplified” over the years?
Categories
Archive
Tags
Social Links
Title: The Case for Half Pours in Brewery Taprooms: A Plea from the Heart of Craft Beer Enthusiasts
As we all know, the craft beer scene has exploded in popularity over the past decade, offering an array of unique flavors and styles that cater to every palate. The experience of visiting a brewery taproom is one of the best ways to explore this diverse world of brews. However, there’s one small request that could enhance this experience for patrons: the option for half pours.
Imagine this scenario: you’ve entered a local brewery, excited to try their renowned IPAs, stouts, and seasonal offerings. But you stand in front of the tap list, and the decision-making process becomes daunting. Do you commit to a full pour of something new, risking disappointment if it doesn’t meet your expectations? Or may you settle for a safe choice that you’ve had countless times before? The joy of exploring new flavors should not come with the fear of committing to a full glass.
By introducing the option for half pours, breweries can encourage customers to sample a variety of styles without the fear of the unknown. Not only does this foster a more relaxed environment for exploration, but it also supports the overall culture of craft beer appreciation. Half pours allow patrons to mix and match their tasting experiences, facilitating conversations about different styles and flavor profiles.
Moreover, offering half pours can help combat the waste associated with full pours that may not be fully appreciated. In an age where sustainability is paramount, empowering customers to enjoy a more tailored tasting experience aligns perfectly with eco-friendly practices.
In addition to enhancing individual experiences, providing half pours can also promote camaraderie among patrons as they share their thoughts and recommendations. The taproom can become a space of social interaction and exploration, rather than just a place to grab a drink.
So, to all the talented brewers and taproom operators out there: consider adding half pours to your menu. It’s a simple change that can elevate the craft beer experience, make exploring new flavors less intimidating, and ensure that your patrons leave with a smile and a greater appreciation for the craft. Let’s champion the half pour—one sip at a time.