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Steven Coulson
Steven has been drinking beers, wines and spirits for decades and has a propensity to go about them at length after a few drinks.
Latest Posts
- North Korea, it turns out, has microbreweries
- Study suggests a beer a day can increase diversity of gut bacteria
- Beer brewed 86 years ago for Edward VIII’s canceled coronation goes on sale
- TIL that the pull tab can was invented in 1967 by Ermal Fraze after he was forced to open a beer with a car bumper at a family picnic.
- Does anyone else feel like their beer preferences “simplified” over the years?
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Celebrating a Milestone: The First Sale of Canned Beer
Today marks a significant anniversary in the world of beverages—78 years ago, canned beer made its debut on the market. This innovation not only transformed the way we enjoy our favorite brews but also reshaped the entire beverage industry.
The introduction of canned beer was a game-changer for both breweries and consumers. Before this revolutionary packaging, beer was primarily sold in bottles, which were more fragile, difficult to transport, and often resulted in wasted product due to breakage. The arrival of cans provided beer lovers with a more durable, portable, and convenient way to enjoy their drinks, making it easier for people to take their favorite brews on picnics, to parties, and more.
Moreover, the move to cans opened doors for new marketing possibilities and allowed breweries to reach wider audiences. The availability of canned beer has since grown exponentially, with a diverse range of styles and flavors now available to suit every palate.
As we toast to this milestone in beer history, let’s not only appreciate the convenience of canned beverages but also the creativity and passion of the brewers who continue to innovate and delight us with their craft. Cheers to 78 years of canned beer and many more to come!